Privacy Policy

1. Introduction

Welcome to Mummy's Jewels UK. We are committed to protecting your privacy and personal data. This Privacy Policy outlines how Mummy's Jewels UK (referred to as "we", "us", or "our") collects, uses, stores, and shares your personal data when you visit our website, `https://mummysjewels.uk/`, and interact with our "Mummy's Jewels" slot game.

As a licensed provider in the online gambling industry, we understand the critical importance of trust, security, and transparency, especially given that Google classifies gambling sites as a "Your Money Your Life" (YMYL) category dueing their significant impact on users' financial well-being. This policy is designed not only to comply with stringent UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, but also to address your specific concerns as a player and to demonstrate our unwavering commitment to your safety and privacy.

We encourage you to read this policy carefully to understand our practices regarding your personal data.

2. Who We Are

Mummy's Jewels UK Ltd. is a company registered in England and Wales.

We are regulated by the UK Gambling Commission for customers in Great Britain. Our adherence to these regulations is a cornerstone of our commitment to fair play, responsible gambling, and the protection of your personal and financial information.

3. What Personal Data We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier, marital status, title, date of birth, gender, and nationality. This is critical for Know Your Customer (KYC) and Anti-Money Laundering (AML) checks.
• Contact Data: Includes billing address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details. We do not store full payment card details on our servers; these are handled by PCI DSS compliant payment processors.
• Transaction Data: Includes details about deposits, withdrawals, betting history, game session IDs, stakes, wins, losses, bonus usage, and details of payments to and from you, including any "BUY_RESPINS" or "BUY_COMBO" feature purchases within the "Mummy's Jewels" game.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This also includes data related to your interaction with the game interface, such as screen resolution and device performance.
• Profile Data: Includes your username and password, your gameplay preferences, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data: Includes information about how you use our website and the "Mummy's Jewels" game, such as pages visited, features used, and patterns of gameplay. This helps us understand player behaviour and optimise the game experience.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties, and your communication preferences.
• Verification Data: Documents provided for identity verification (e.g., passport, driving licence, utility bills) and source of funds/wealth checks as required by AML regulations.
• Responsible Gambling Data: Information related to self-exclusion, deposit limits, loss limits, reality checks, and other responsible gambling measures you may implement. This data is vital for protecting vulnerable players.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific game feature.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you, including:

• Direct Interactions: You may give us your Identity, Contact, Financial, and Profile Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Register for an account on our website.
  • Deposit funds or make withdrawals.
  • Participate in a promotion or survey.
  • Contact customer support.
  • Set responsible gambling limits.
• Automated Technologies or Interactions: As you interact with our website and the "Mummy's Jewels" game, we will automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details.
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, including:
  • Technical Data from analytics providers such as Yandex.Metrica (see Section 8 for details).
  • Financial Data from payment service providers.
  • Identity and Contact Data from data verification services, credit reference agencies, and fraud prevention agencies for KYC and AML purposes.
  • Data from responsible gambling organisations where you have opted for self-exclusion (e.g., GamStop).

5. How and Why We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to allow you to play the "Mummy's Jewels" game and process your bets/winnings).
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., for security, fraud prevention, or improving our services).
• Where we need to comply with a legal obligation (e.g., UKGC licence conditions, AML regulations, responsible gambling requirements).
• Where you have given your explicit consent (e.g., for certain marketing activities or specific data transfers).

This Privacy Policy is effective as of 15th August 2024 and governs the collection, use, and protection of your personal data when using our services at https://mummysjewels.uk/. For any questions or concerns regarding this policy, please contact our Data Protection Officer at [email protected].